Running a bed and breakfast (B&B) can be a rewarding business, but many owners struggle to reach their full revenue potential. Often, they rely on just room bookings to keep their business afloat. However, there are numerous hidden revenue streams you can tap into that will not only boost your bottom line but also set your B&B apart from the competition. Here are five unique ways to increase your revenue without expanding your space or overhauling your operations.

1. Event Hosting: Weddings, Retreats, and Special Gatherings

Why it Works:

Your bed and breakfast offers a unique, intimate atmosphere that large hotels often can’t replicate. Whether it’s a micro-wedding, a small corporate retreat, or a family celebration, your property could be the perfect venue for these events. Hosting events gives you the opportunity to charge premium rates and leverage your existing space in new ways.

How to Do It:

Partner with local event planners, wedding venues, and corporate teams to host small gatherings.

Offer all-inclusive packages that include overnight stays, meals, and even special experiences like a romantic dinner or team-building activities.


Pro Tip: Consider offering seasonal promotions for event hosting. Off-peak seasons can be a great time to attract small gatherings looking for a unique experience at a fraction of the cost of larger venues.


2. Exclusive Dining Experiences or Themed Dinners

Why it Works:

Guests are increasingly looking for unique culinary experiences, and a B&B can offer personalized dining that high-end hotels often can’t. Whether it’s a farm-to-table meal, wine-pairing dinner, or a holiday-themed feast, your B&B can easily provide an elevated dining experience right on the premises.

How to Do It:

Host private dining events for guests and advertise them as add-on experiences during the booking process.

Consider offering a signature menu that reflects local or seasonal ingredients.

Create themed dinners based on the time of year, such as a Christmas feast, Valentine’s Day dinner, or local harvest meals.


Pro Tip: You could also collaborate with local chefs or restaurants to host guest chef nights and bring in a local culinary expert for a one-of-a-kind experience.


3. Add-On Services: Spa Treatments, Massages, and Wellness Packages

Why it Works:

With wellness tourism on the rise, offering spa treatments and wellness packages can provide an additional revenue stream while helping guests relax and recharge. Partnering with local massage therapists, yoga instructors, or wellness providers can enhance your guests’ stay and elevate their overall experience.

How to Do It:

Partner with local wellness experts to offer on-site massage services or yoga retreats for your guests.

Create wellness packages that include a combination of activities like guided meditation, private massages, and healthy, gourmet meals.

Offer services such as in-room massages, spa baths, or facial treatments as additional perks to your guests.


Pro Tip: Market your wellness offerings to couples, solo travelers, or anyone looking for a relaxing getaway to help increase bookings.

4. Hosting Workshops, Classes, or Retreats

Why it Works:

Many travelers are looking for more than just a place to stay—they want an experience. Offering workshops or hosting retreats can be a great way to attract creative professionals or hobbyists who are looking to learn something new while on vacation.

How to Do It:

Offer hands-on experiences such as cooking classes, photography workshops, or art retreats.

Host seasonal or weekend retreats that focus on topics like mindfulness, personal growth, or even craftsmanship.

Partner with local experts to offer workshops on skills such as painting, writing, or gardening.


Pro Tip: Consider targeting local communities or hosting themed retreats based on seasonal trends, like a fall harvest cooking class or a summer photography retreat.

5. Long-Term Stays for Remote Workers or Digital Nomads

Why it Works:

The shift to remote work has created a growing demand for long-term stays that offer both comfort and productivity. Offering remote work packages can attract digital nomads and business travelers looking for a quiet, comfortable place to stay while getting work done.

How to Do It:

Offer discounts or special packages for guests who book stays of a week or longer.

Ensure you provide comfortable workspaces, such as desk areas, high-speed internet, and even meeting rooms.

Market your B&B to digital nomads, remote workers, and corporate teams looking for a change of scenery.

Pro Tip: Offer extra amenities like private offices or laptop rentals to further enhance the work-from-home experience for guests.


There’s no need to rely solely on room bookings to make your bed and breakfast a profitable business. By tapping into hidden revenue streams such as event hosting, exclusive dining experiences, wellness packages, and more, you can boost your profits and create a unique, memorable experience for your guests. Whether you’re in a rural area or a bustling city, these strategies can help set your B&B apart and drive new revenue opportunities.


Ready to Take Your Bed & Breakfast to the Next Level?

If you want to learn how to maximize revenue and scale your B&B business, join AP Hospitality Planning on Skool! Inside, you’ll find in-depth blogs, courses, and expert strategies that will help you take your short-term rental business to new heights.

Don’t miss out on discovering new ways to boost your bottom line—join AP Hospitality Planning today and start implementing these revenue-generating ideas into your B&B!

Begin your journey toward a more profitable and sustainable business!