Running a bed and breakfast can be a rewarding business, but many owners struggle with inconsistent bookings. Even if you have a beautiful property in a great location, you may still find yourself with empty rooms more often than you’d like. One of the most overlooked reasons? Your guest experience isn’t unique enough to stand out.

The Problem: A Lack of Differentiation

In today’s travel landscape, guests are looking for more than just a place to sleep—they want an experience. If your B&B is too similar to others in your area, or if it doesn’t offer a memorable stay, potential guests may choose a competitor or even a standard hotel instead.

How to Fix It: Create an Experience-Driven Stay

To make your bed and breakfast stand out, focus on crafting a unique and immersive experience that will attract more bookings and encourage repeat visits. Here are a few ways to do it:

1. Develop a Signature Theme or Story

Guests love a place with character! Consider designing your B&B around a unique theme or history. For example:

• A Victorian-era B&B with antique furniture and historical storytelling.
• A wellness retreat that offers meditation, spa treatments, and healthy meals.
• A farm-to-table experience where guests can participate in picking fresh ingredients for their breakfast.

2. Elevate Your Breakfast Game

Your breakfast is a key selling point—make it something guests will rave about!

• Offer local, organic, or homemade options to create a more personal touch.
• Create a rotating seasonal menu to keep things fresh for returning guests.
• Provide customizable breakfast choices to accommodate dietary preferences.

3. Offer Exclusive Local Experiences

Instead of just being a place to stay, become a gateway to the local area by offering experiences guests can’t find elsewhere:

• Partner with local tour guides for private excursions.
• Offer cooking or wine-tasting classes featuring regional specialties.
• Host storytelling nights or cultural events at your property.

4. Make Your B&B Instagram-Worthy

Many travelers choose their accommodations based on aesthetics and photo opportunities. A few ways to enhance your property’s appeal:

• Use thoughtful interior design with charming, photogenic details.
• Set up designated Instagram spots (a cozy reading nook, a floral breakfast setting, etc.).
• Encourage guests to share their experiences on social media by offering a small incentive for tagging your B&B.

5. Build Relationships and Get More Referrals

Word-of-mouth and repeat guests can become your best marketing tools.

• Encourage guest reviews by offering a discount on a future stay.
• Collaborate with local businesses for exclusive discounts or experiences for your guests.
• Start a VIP guest program that rewards repeat visitors with perks like free upgrades or personalized gifts.

If your bed and breakfast isn’t booking up, it’s time to rethink your guest experience. By focusing on what makes your B&B unique and offering more than just a place to sleep, you’ll attract more guests, build a strong reputation, and keep your occupancy rates high.

Want more strategies to boost your short-term rental business? Join AP Hospitality Planning! Our Skool group offers in-depth blogs, courses, and expert strategies to help you maximize profits and create unforgettable guest experiences. Start your journey to a thriving B&B today!